IS THIS:
Hundreds of millions of people, businesses and governments around the world unite each year to support the largest environmental event in history – Earth Hour.
More than 5,200 cities and towns in 135 countries worldwide switched off their lights for Earth Hour 2011 alone, sending a powerful message for action on climate change. It also ushered in a new era with members going Beyond the Hour to commit to lasting action for the planet. Without a doubt, it’s shown how great things can be achieved when people come together for a common cause.
However, our question is, what is the lasting impact? How does this annual event, celebrated at the same local hour across the globe, seep into our everyday lives and become a true impetus for change?
Earth Hour, as it stands today in 2012, is a great symbol of honor and cooperation. But, it is not helping to build a different, sustainable economy. An economy that co-exists with preserving Earth's resources. It is, basically, a single moment of reducing one's carbon footprint, too often forgotten when the lights turn back on and restore to full brightness.
We salute Earth Hour but hope it leads to more than a good, annual news story.
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