Next we will profile our other guests and organization, Scott Cassel, Product Stewardship Institute
Smart Power About Us
SmartPower is the nation’s leading non-profit marketing firm dedicated to promoting clean, renewable energy and energy efficiency. Our mission is to help Americans make smart energy choices by creating on-the-ground campaigns that engage the public and generate measurable energy actions.
SmartPower was created in 2002 by some of the nation’s largest private foundations who believe that today’s energy solutions require the same consumer marketing approaches as traditional brands. Today, SmartPower works with federal, state and local agencies as well as utilities and private companies on energy campaigns. Our work has been recognized with awards from the U.S. Environmental Protection Agency, the U.S. Department of Energy, the Service Industry Advertising Awards and the Connecticut Department of Environmental Protection.
Brian F. Keane is President of SmartPower and author of Green Is Good: Save Money, Make Money, and Help Your Community Profit From Clean Energy (Lyons Press, 2012). He is a leading voice on clean energy, energy efficiency and the environment. As President of SmartPower, a Washington, DC-based marketing agency dedicated to promoting clean, renewable energy and energy efficiency, Keane has helped shape the energy debate in the United States and brought clean energy and energy efficiency to the American consumer.
Hailed as Mad Men for an eco-conscious generation, SmartPower’s award-winning marketing campaigns have engaged hundreds of thousands of people across the country, drawing credit for inspiring our nation’s renewed interested in renewable energy and energy efficiency.
For their efforts, Keane and SmartPower have been recognized with numerous awards, including a 2010 Clean Air Excellence Award from the Environmental Protection Agency, recognizing SmartPower’s “America’s Greenest Campus” energy efficiency campaign. Other accolades include the coveted Green Power Pilot Award presented by the EPA and the U.S. Department of Energy; four Gold Awards from the Service Industry Advertising Awards (SIAA); and the Connecticut Department of Environmental Protection’s Green Circle Award. In 2005 Keane was recognized as one of Connecticut’s “Outstanding Forty Under 40.”