Market Analysis
If you’re looking for the latest data on the organic industry, you’ve come to the right place! OTA is the premier source of information about organic. Whether you're looking for the size of the organic market, organic industry trends or insights into the organic consumer, OTA is here to help.
Each year, OTA publishes two flagship research products—the Organic Industry Survey and the U.S. Families’ Organic Attitudes and Beliefs Study, to inform the business, media, government and other communities about the organic trade.
With $43.3 billion in total organic product sales, the industry saw its largest dollar gain ever, adding $4.2 billion in sales in 2015, up from the $3.9 billion recorded in 2014. For the fourth year running, the industry saw growth in the double digits at 10.8%. To-date, the industry has shown continuous and steady gains since the economic downturn of 2009 with a growth rate well beyond that of the overall food market at 3.3% in 2015.
- See more at: https://www.ota.com/resources/market-analysis#sthash.moSL6DFP.dpuf
U.S. Families' Organic Attitudes and Beliefs Survey 2015
78 percent of organic buyers say they typically buy their organic foods at conventional food stores/supermarkets. Over half also shop organic at the “big box” stores, and some 30 percent also report that it’s not unusual to buy organic at one of the warehouse clubs in the country.
African American and Hispanic families have been steadily increasing among the ranks of organic-buying households.
The OTA survey also looks at the incomes, education and ages of organic buyers, and compares the buying habits of the new organic purchaser to the more experienced organic consumer.
- See more at: https://www.ota.com/resources/market-analysis#sthash.moSL6DFP.dpufThere's More To Organic Than Meets The Eye |
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