Going Green with PR

Found this on a blog (CGB) and thought it did a great job of speaking to the "business side of green":  http://chrisguli.com/going-green-with-public-relations-for-company-initiatives.php.

Here's part of it:

"No matter how big a brand you have, or how many years you have been an industry leader, once your company’s reputation is in question about non-existent energy conservation programs or go green initiatives, you will experience negative repercussions which will reflect on sales and customer retention. Lowered public trust is the downfall of companies who don’t do anything about helping their brand become more conscious of how they use energy; and those that don’t even consider looking into green energy public relations tools to help them present a better picture of the initiatives done in response to the public’s clamour.

Critics, especially those groups of people who want to sabotage your business, can attack your company if there is no rigorous and well-maintained ecological sustainability. In fact, it is the most prevalent topic nowadays and many go under the media radar – how a company is doing in terms of preserving the environment by keeping things right on energy conservation. This issue particularly for a technology-centric company is easy to point out specifically the negative issues like the pollution damage that is incurred in the making of hardware parts, the smallest labor oversight, or just a general attack against electronic waste and overuse of energy.

Renewable energy is one of the hot topics nowadays, and many group of organizations have been debated this issue over time, not only on its usage for households but also in all businesses as well. Companies can be easily accused of not having enough recycling programs or promotion of proper waste management, and not only that, they’ll suffer even more if hit with the pressure of utilizing alternative energy.

Companies are urged by the public, the critics and most importantly the various regulatory boards to come up with a way to switch to renewable energy source. In this case, a company has a lot to do in terms of investing in this new energy, but the returns are greatly immeasurable. The benefits include a lower or at least a much stable cost of operations as well as reduced risk of pollutants. Once a company decides to do so, they may be able to recover the damage to their reputation by hiring environment PR to take over and promote the new facet of the company."

We have a great show releasing this week with Al Cerrone.  Be there..."you will be glad you did".