Carbon War Room

Is an organization you should get to know.  Here's the link to their site:  http://www.carbonwarroom.com/

We love what they do; it is the perfect fit with our mission of bringing you the business side of green:  The Carbon War Room harnesses the power of entrepreneurs to unlock gigaton-scale, market-driven solutions to climate change

We will post many articles from their site. Here's the first. Enjoy and welcome to the Carbon War Room:

Barcelona, Spain, February 25 – Machine to machine (M2M) communication – whereby sensors and networks allow all the parts of a physical system to communicate directly with each other – will radically change the way we work, live and travel. M2M will allow us to do more with less, but only if the industry can overcome current market barriers, according to an AT&T-sponsored report published today by Carbon War Room.

The potential for M2M technologies to drastically change the way we do business, streamline operations and curb our environmental impacts is evident, but there are significant market barriers that must be addressed to realize the full scalability of these technologies.

“We’ve seen the great potential in this technology and made aggressive investments to capitalize on that potential,” said John Schulz, Director of Sustainability at AT&T. “We pursued this work with Carbon War Room to tap into their expertise to understand the relationship between this revenue opportunity and potential environmental benefits. This study looks into ways that we can scale that expected huge adoption curve to achieve the benefits faster.”

In the report Carbon War Room proposes strategies for M2M technologies industry to transform key sectors and reduce greenhouse gas emissions by 9 billion tons. It also identifies the challenges that threaten the industry from reaching its full potential, and offers solutions for overcoming them.

 “We aim to identify how major telecommunications companies and others within the ‘M2M Value Chain’ can work both independently and collaboratively to accelerate the deployment of M2M technologies,” said Hilary McMahon, Director of Research, Carbon War Room. “Our conclusion is that the industry itself can create the necessary conditions for realizing the great potential for growth and reductions in GHG emissions projected by industry analysts.”

Carbon War Room will convene global experts to further explore ways to scale M2M at the Creating Climat e Wealth Workshop in Singapore, May 13-14 2013 with its working partner THNK. To attend the workshop, go to www.creatingclimatewealth.com.

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