Tuesday, February 7, 2012

Love this article

Here is the essence, looking at the consumer side, of the business side of green...the investment and return of branding green.

This from Environmental Leader:

Will Customers Pay More for ‘Green?’

"Will people pay to go green? That’s a key question – maybe the question – for any company committed to sustainability. At Walmart, we’ve learned that the answer is a bit nuanced: Basically, usually not – but it depends.

Some customers will pay more for certain products that are better for the environment, and their top purchases include chicken, milk, fruits and vegetables, household cleaners and laundry/dish care. The environmentally responsible products they are less likely to pay more for? TVs, cell phones, computers, beer, pork, mops and sponges and printers.

The economy remains a far more pressing concern. More than 70 percent of consumers say they worry more about price than whether a product is good for the environment or socially responsible, according to an October 2010 study by the Harrison Group.

What does that mean for us? Our approach to sustainability must be nuanced as well.

We’ve found that there is a group of shoppers who are fans of items such as free-range eggs and green cleaning products like Seventh Generation and Mrs. Meyer’s. We stock a full offering of those products in many of our stores. They can be more expensive but some people will pay more because they feel good about them.

But many shoppers cannot or will not pay more. That’s where we are getting creative and using our size and scale – and partnerships with suppliers – to drive down prices. We can do a lot of good by helping to make the products people are already buying more sustainable so they don’t have to make changes to what they buy to make a difference.

For instance: televisions, lettuce and laundry detergent.

Flat-panel TVs can use a lot of energy, but this is a category where many people don’t want to pay a premium for a more sustainable option. We committed to stocking only more energy-efficient panels, and because of our scale, the cost of the technology came down as did the prices for our customers..."


Here's the link for the rest: http://www.environmentalleader.com/2012/02/07/will-customers-pay-more-for-green/

Our company has worked to brand as the greenest moving company in the world, and it has brought us new business, no doubt. However, we live it, breath it and invest heavily to make sure it is true.

The bottom line is passion for what you do, what goods or services you deliver, and giving customers, regardless of whether your product or service is green, the very best value they can fine.

With that, you will get a very good ROI on your investment in being a sustainable company.

Monday, February 6, 2012

China Set to Vigorously Develop Green Economy

BEIJING -- "Due to growing urbanization and resulting environmental threats, China has invested nearly US$50 billion annually into its renewable energy sector since 2009. China's five-year investment in environmental protection is on track to reach 3.1 trillion yuan (US$454 billion). By 2015, its environmental protection industry is expected to top 2 trillion yuan (US$317 billion).

China will introduce favorable tax and financial policies to support the development of its green economy, according to its 12th five-year plan, which started last year. A strong “green” policy is essential if China is to maintain its rapid and sustainable growth. "China will build a good fund raising environment for companies to develop green technologies by establishing green technology investment and related equity funds," said Wang Yuqing, deputy director of the Committee of Population, Resources and Environment of the CPPCC National Committee.

The transition to a global green economy may generate a large market exceeding US$1 trillion. During the 12th five-year plan period, the Chinese government will invest US$468 billion in green sectors compared to US$211 billion over the previous five-year period, with a focus on three sectors: waste recycling and re-utilization; clean technologies; and renewable energy. With this amount of public investment, China's environmental protection industry is expected to continue growing at an average of 15 to 20 percent per year, and its industrial output is expected to reach US$743 billion, up from US$166 billion in 2010. The multiplier effect of this emerging sector is estimated to be 8 to 10 times larger than other industry sectors..."


Is this a challenge to the rest of the world? Is China the only country able and willing to invest these kinds of funds into a green economy? What will China look like in five years after investing US$50 billion per year into its renewable energy sector?

We hope that it will look less polluted, less noisy, less dependent on outside oil and energy reserves, and leaner with costs having been driven way down, particularly on energy costs.

Not a bad place to be in 5 years. What about you, your company, your state, country? Falling behind should not be an option.

Saturday, February 4, 2012

Super Bowl/Weekend Edition

Kudos to the NFL for working towards a greener event: A Pleasant Surprise: Super Bowl XLVI Goes Green!

Tom Szaky
Business / Corporate Responsibility
February 1, 2012



"When I went to check out the eco-cred of the Super Bowl, I’ll admit I was pleasantly surprised.

I learned about how the NFL is partnering with Green Mountain Energy Company, the nation’s longest serving provider of clean energy, to the Super Bowl this year.

That means that Green Mountain will provide 15,000 megawatt hours of renewable energy certificates (RECs) that will power everything at the Super Bowl: the lights, the computers, the scoreboard, everything. The company is also providing carbon offsets to balance out the greenhouse gas emissions created from the the Patriots' and Giants’ air and ground travel.

I was, admittedly, surprised and impressed.

This is a positive step in the right direction for an event and a business that don’t really need to market themselves. Everyone knows what the Super Bowl is, what the NFL is, and if they love football, they’re going to watch. The Super Bowl and NFL don’t really need to convert people to being football fans.

The point I’m trying to make here is that generally, as a consumer, I am an eco-skeptic, but I couldn’t help thinking to myself that this is something the NFL probably isn’t doing to gain new viewers. I suspect they’re doing it out of a larger sense of corporate responsibility. I then started thinking about other major events, including the campaigning events that stretch across small towns all over the country and culminate in the National Conventions for each political party. Super Bowl like events in their own respect!

I’m wondering what political parties and other corporations that stand to gain more than the Super Bowl are doing to offset their impact and make their event and cause more sustainable. The Super Bowl and NFL’s efforts deserve applause and respect, and I’m looking forward to seeing other corporations embrace sustainability efforts like the NFL has and work with solution providers like Green Mountain Energy.

What events, corporations or businesses have you spotted doing the “right-thing” recently? Frito Lay has partnered with TerraCycle and the NFL has partnered with Green Mountain Energy. Who else?

And what about you – what activities are you doing to lower your carbon footprint? The first step can come during this weekend’s Super Bowl – Green Mountain Energy offers a few tips on greening your Super Bowl party, but we’d love for you to go further."


Enjoy the game.

Friday, February 3, 2012

Kodak Switching from Camera Film to Thin-Film Solar Cells

Interesting that a company that just fell into bankruptcy, Kodak, is aspiring to a better future with a better, more eco-friendly product.

This from Eco-Geek:

Written by Megan Treacy on 20/01/12


"Kodak may be in the middle of some financial trouble -- it just filed for bankruptcy yesterday and has shut down almost all of its camera film production -- but they're looking at solar energy as a way to a fresh start. The camera and film maker is hoping to use its already existing manufacturing processes to produce thin-film solar cells.

Kodak is working with Natcore Technology to develop and produce flexible, thin-film solar cells made of nanotubes that could match the efficiency of conventional silicon cells. Thin-film cells haven't made as much of a splash in the market yet mainly because of the efficiency lag between them and silicon cells, but thin-film is catching up.

If Kodak can make a major improvement in efficiency, they have two major advantages compared to other manufacturers: cost and experience. Kodak could use its existing and proven film production equipment to produce the solar cells, potentially cutting costs in half.

It will likely be tricky transition for the company, but we'll be interested to see if Kodak can make this work and improve on the thin-film technology available today."


We've been using thin-film on the solar application to our trucks, and it has worked great. We look forward to testing the Kodak product. Good luck to them in their transition. Let's hope they, and they jobs they hold, stay in our economy.

Don'forget, if you are in RI, MA, CT, watch our show tomorrow at 1:30pEST as we move to ABC 6, then watch each Saturday at 3pEST. Also, look for us soon on the Living Well channel.

We'll have a report this weekend. Enjoy the game on Sunday.

Thursday, February 2, 2012

Nice site to visit

There are some great stories and videos on here: http://www.planetforward.com/.

Here is a story that caught our eye: City Trees Help Combat Urban Heat Islands
by American Society of Landscape Architects | 10:45 am February 2nd, 2012



"Nature provides solutions. Increasing the tree canopy in cities is one way to fight both poor air quality and urban heat islands. Research shows significant short-term improvements in air quality in urban areas with 100 percent tree cover. There, trees can reduce hourly ozone by up to 15 percent, sulfur dioxide by 14 percent, and particulate matter by 13 percent.

U.S. trees remove some 784,000 tons of pollution annually, providing $3.8 billion in value. Furthermore, a single large healthy tree can remove greater than 300 pounds of carbon dioxide from the atmosphere every year. In fact, New York City’s urban forest alone removes 154,000 tons of CO2 annually. Through their leaves, trees also provide evaporative cooling, which increases air humidity. Shaded surfaces may be 20-45 degrees cooler, and evapotranspiration can reduce peak summer temperatures by 2-9 degrees."


There's a nice video on the site that accompanies the story. Take a look. Interesting number to think about: U.S trees remove carbon at an equivalent value of 3.8 billion. You can imagine the economic value, in terms of reduced medical costs, this process represents.

We look forward to covering more stories on Planet Forward.com.

Wednesday, February 1, 2012

Good work from our UK office

The Arpin Group is, we believe, the greenest moving company in the world. Not only have we remodeled our headquarters into an efficient space, powered mostly by solar energy, but we've extended the transformation to every corner of the world through the help of our global offices.

Here's the most recent work done by our staff located in Kent: "ENVIRONMENTAL

The Environmental Protection Act 1990 (sec. 34) places a duty of care on businesses, companies and other organisations who produce waste to be responsible for the safe disposal or recycling of their waste.
Organisations must:
§ Ensure that the waste they produce is suitably contained while awaiting collection, ensuring it does not get blown away causing litter.
§ Ensure that the waste they produce is collected by a registered waste carrier and disposed of at a licensed site (you can check if a collection company is registered or a disposal site is licensed with the Environment Agency by telephoning 0845 933 3111). This system of licensing is designed to prevent waste being fly tipped in areas such as country lay-bys.
www.tmbc.gov.uk

UK OFFICE ACHIEVEMENTS - TONER RECYCING – We now donate all our empty toners to Infotone. We receive £10 credit for each toner recycled. At the end of each month we donate our credit to charity ‘Action for Sick Children’. We receive a certificate once per year.

PAPER AND CARDBOARD RECYCLING – We have enlisted Veolia Environmental Services (UK) Plc to assist with the disposal of our commercial waste. Twice a month pick ups inorder to recycle all our used paper and cardboard.

CSR:

We have donated a Playstation console with games to the Comard Mondello Nursery in Uganda Raffle taking place at The 2012 Corporate Relocation Conference & Exhibition on Monday 6th February at Hotel Russell, Russell Square –"


Small steps, we know, but multiplied times ten, times a thousand times...adds up to a significant impact on the world, and is the foundation for building a sustainable company.

Our thanks to Natalie, Phil, John and our team in the UK. We welcome Natalie as a member of our green team, and look forward to teaming with her on a cleaner, brighter future in the moving industry.