Anything that adds diversity and better pricing to the market is a good thing. Tesla carries a lot of weight with consumers. Customers seem to like their products. This should drive more home owners to solar. The process of ordering on line is simple and easy. Pricing will be key, of course.
Obviously, for owners who need to replace their shingled roof, this is a great alternative. It is clean and attractive. Woving the solar into roofing material is a brilliant design change. Assuming the combined material proves durable and dependable.
About That Pricing
An Apple Store for Solar
Tesla has been adopting an Apple Store strategy for solar power since acquiring SolarCity Corp. last year for $2 billion. The idea is to cut down on SolarCity’s high costs of identifying new customers, by attracting them passively through its upscale auto stores in shopping malls and other high-traffic locations. Initial trials found the new strategy was 50 to 100 percent more effective than at the best non-Tesla locations selling SolarCity products. Tesla has already halted SolarCity’s door-to-door sales of solar panels, and over the next six months more than 70 stores will be staffed for solar sales.