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Tuesday, July 5, 2011

Good news from Johnson Industries

SC Johnson Introduces Windex(R) Mini, Hopes to Revolutionize Use of Cleaning Concentrates:
Some of the article:  "
Company Invites Consumers to Make Greener Choices, Help Lead the Change

(3BL Media / theCSRfeed) RACINE, WI - July 1, 2011 –With today’s launch of Windex® Mini, a concentrated refill pouch that uses 90 percent less plastic packaging than a traditional 26 fluid ounce trigger bottle, global environmental leader SC Johnson is taking another bold step to help consumers make greener choices.

Concentrates use less packaging, decrease shipping impacts and reduce waste that ends up in our nation’s landfills. Yet sales data shows U.S. consumers prefer not to refill their household cleaning bottles. This means stores won't stock concentrates and companies hesitate to create them. With this test, SC Johnson wants to understand how to motivate consumers and retailers to consider trading up from traditional cleaning methods to a greener choice. 

“By conservative estimates, a flexible pouch saves six times as much plastic waste that goes into a landfill compared to a traditional bottle,” said Fisk Johnson, Chairman and CEO of SC Johnson. “Refilling with a concentrate is an example of a very small behavior change that could make a real difference in minimizing waste. But many people don't want the inconvenience. We want to crack the code and figure out what it would take to make concentrated refills an accepted – even demanded – choice.”

Take a look when you can.  Also, please try buying Windex and Mini and see what you think.  Report back to us when you can.  Let us know if you are motivated to buy this product on a consistent basis.

Sometimes we don't realize how much waste we create with packaging of everything we buy.  Kudos to Johnson who, most likely, is reducing costs with this change, for repackaging a popular product for better distribution and use.

PS:  (Since we posted this earlier today) Thank you to Orlando at International Travel for the kind words on our blog, and note of international travel's influence on our environment.  We'd be interested in more comments and a possible show looking at planned improvements for reducing travel's footprint, including less use of energy and resources.

Take a look at their comment on this weekend's show blog.  We appreciate everyone who helps us with this effort.

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