Do you support a cause, specifically an environmental one? If not, know is the time to jump on board and enjoy not only the altruistic benefits, but, as per the below article, economic as well. Another good investment to think about over the holidays:
Link to story: http://3blmedia.com/theCSRfeed/Good-News-Companies-Support-Cause-During-Holidays
Some of the story and link to video: TWEET MEGood News for Companies that Support a #Cause During the #Holidays http://3bl.me/r4k43v via @ConeLLC #causemarketing #coneresearch
Good news for companies that support a cause during the holidays! CBS WBZ Radio interviewed Cone Communications' own executive vice president of cause branding and nonprofit marketing, Craig Bida, to reveal that consumers are shopping with a cause in mind. In fact, 91 percent of consumers state they would buy a product associated with a cause, and 62 percent say they already have.
To listen to the full interview, click here.http://ctv4.criticalmention.com/playerpage/player?shareid=14984&partnerToken=8a808369344b470901346b43b79e4d70&clientId=0