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Saturday, August 3, 2013

Good post from Taiga Company

Which comes off their blog and was sent to us by Tuni (thanks very much).

We are, of course, focused on the business side of green, and we like the way this blog hit a very important element of that.  Let us know what you think:

The Power of Karma in Building a Better World

What is Karma?   Karma is a Sanskrit word that means "action." Karma has commonly been considered a punishment for past bad actions, but karma is neither judge nor jury. Rather, it is simply the universal law of cause and effect that says every thought, word and act carries energy into the world and affects our present reality. From a sustainability viewpoint, how does karma apply?  Many argue that business is best used as a vehicle to not only aid in solving today's environmental challenges, but also to help create a better world.
If so, then how can business leaders walk the delicate art of transitioning to more sustainable business strategies?  When you think about it, the requirements to maintain a sustainable business today are quite different than they were just ten years ago.   Companies on the leading edge are evaluating the economic, social and environmental impacts that will ultimately affect profitability.  Green business practices are becoming more and more the norm, as companies both large and small realize the value of integrating eco awareness and sustainability concepts into their operations and business strategies.
For example, many organizations are developing strategies to reduce emissions.  These organizations are proactively implementing process improvements and new technologies to add value and reduce risk.  By focusing on and applying resources to a broad concept, a company can drill-down to more detailed sustainable actions to address:
•    Office Building Energy Consumption – evaluating the average energy use per square foot of office space and implementing best practices to reduce: energy consumption studies, efficiency practices, equipment modifications, etc.
•    Operations Efficiency – incorporating energy efficient process into their daily operations, evaluating peak hour consumption, and decreasing off-hour usage.
•    Supply Chain Efficiency: creating integrated processes with suppliers to improve communication, ensure common sustainable processes, and increase energy efficiency.
Masterful companies recognize that business sustainability is a mind-set change that should be consistent and in alignment with organizational commitment and continuous improvement efforts already in place within the company.  The critical elements to affective implementation include: executive leadership, consistent action, clear communication, and stakeholder engagement.
On a personal level, walking the green talk is illustrated in our choices to support sustainable business.  Many vote with their financial dollar by purchasing products from proactive businesses.  It has been said that conscious awareness and personal empowerment are the cornerstones to a rich and fulfilling life. Combined with green living, we have the opportunity to positively impact our personal world, our communities, and the greater world we live in. We invite you to explore the metaphysics of sustainability.
Karma is about getting back what you put into the world.  Why not take eco actions to build a better world?
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