Many pure environmentalist dismiss as "inadequate" the sustainable efforts of companies, and even go so far as refusing to work or cooperate with businesses. We think they are wrong in their approach and ultimate chances for real success.
The business world is too big, too sprawling and too big a player in the economic and environmental arenas not to fully engage them in the fight for green. Here's a good example of huge player in the retail space making a difference not only in the business world, as they lead their suppliers to better choices in products, but make much easier on the consumer to buy green as well.
We applaud Walmart and every other business out there making a positive difference and pushing us towards a cleaner future: