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Saturday, April 29, 2017

KFC Announces to Eliminate Antibiotics from its Chicken

All right...progress on the fast food side.

Is this in response to consumer demand or part of KFC embracing healthy changes?  No doubt our buying power brought much of the momentum around this change.  It is a positive reminder of how we can shape the marketplace.   And bring all of us great health benefits.

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Kentucky Fried Chicken this month extended its food promise to customers, announcing that, by the end of 2018, all chicken purchased by KFC U.S. will be raised without antibiotics important to human medicine. 

This move marks the first time a major national quick service restaurant (QSR) chain in the U.S. has extended an antibiotics commitment beyond boneless chicken to its chicken-on-the-bone menu items. “We’re constantly working to meet the changing preferences of our customers, while ensuring we deliver on the value they expect from KFC. 

Offering chicken raised without medically important antibiotics is the next step in that journey,” said Kevin Hochman, president and chief concept officer for KFC U.S. “Making this change was complex and took a lot of planning. It required close collaboration with more than 2,000 farms, most of them family-owned and managed, in more than a dozen U.S. states where they raise our chickens.” 

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